Fundraising can sometimes feel like a big, intimidating puzzle. As a library director, you're juggling a lot of responsibilities—managing staff, programming, resources, and, of course, figuring out how to keep everything funded. The good news? Fundraising doesn’t have to be scary. We’re here to answer some of the most common questions and break it down into bite-sized, actionable steps to help you feel confident and ready to dive in.
Let’s get started!
1. Why Should Libraries Fundraise?
You might be thinking, "Isn't the library already funded by taxes or local government?" Well, yes and no. As you know, many libraries rely heavily on public funding, but that often only covers the basics. Fundraising allows libraries to dream bigger—whether it's expanding collections, launching new programs, or upgrading spaces. It provides the extra boost that helps libraries stay relevant, engaging, and innovative in serving their communities. Plus, fundraising fosters community support, turning your patrons into champions for the library.
2. What Kinds of Fundraising Work Best for Libraries?
Great question! There are many types of fundraising, and it’s all about finding what works for your library. Here are a few options:
Mix and match these strategies depending on your library’s size, community, and specific needs!
3. How Do We Get Started Fundraising?
Getting started can be as simple as setting some clear goals. What are you fundraising for? A new wing for your library? A summer reading program? Set a specific goal and a timeline to help you focus. Then, assess your resources. Do you have a team or volunteers who can help? What tools do you already have for communication? Once you’ve got those pieces in place, choose a method (or two) that fits your library’s mission and audience, and start spreading the word.
4. How Do We Get Buy-In from Our Community?
Getting people excited about the library is key to successful fundraising. People are more likely to give when they feel a personal connection to your cause. Here’s how to get your community on board:
5. How Can We Attract Major Donors?
Attracting major donors doesn’t happen overnight, but it starts with building relationships. First, identify individuals in your community who have the capacity to give larger gifts. Then, reach out to them personally. Get to know their interests and passions, and connect them to specific aspects of the library’s mission. Personalized proposals, tours of the library, and regular updates can go a long way in fostering these relationships.
6. Do We Need a Fundraising Committee?
While not mandatory, a fundraising committee can be a game-changer. Committees typically consist of board members, staff, and community volunteers who are passionate about the library. They bring fresh ideas, connections, and energy to the table. Having a dedicated group focused on fundraising can relieve some of the pressure from you and your staff, helping to drive initiatives forward more efficiently.
7. What's the Best Way to Thank Donors?
Thanking donors is an essential step in building long-term relationships. Make sure your thank-yous are personal and heartfelt. A generic “thanks” won’t cut it—people want to feel appreciated. Handwritten notes, phone calls, or even public acknowledgments in newsletters or social media posts go a long way. You could even host an exclusive donor event to celebrate their contributions and keep them engaged.
8. How Can We Diversify Our Fundraising?
Relying on just one fundraising method can limit your potential. Diversification is key! Try combining different fundraising efforts like events, annual campaigns, and grants. This not only broadens your revenue streams but also engages different segments of your community. Some may love attending an annual gala, while others prefer donating online or supporting through a planned gift. Offering multiple ways to give ensures no one is left out.
9. How Do We Write a Compelling Grant Proposal?
Grant writing may seem intimidating, but it’s just about telling your library’s story in a structured way. Start by researching grants that align with your library’s goals. When writing the proposal, be clear and concise about what you’re asking for, why it’s important, and how it will impact your community. Use data, but don’t forget to include human stories that illustrate your library’s value.
10. How Do We Measure the Success of Our Fundraising?
It’s important to track progress and measure success to keep your fundraising efforts on the right track. Here’s what to monitor:
By tracking these metrics, you can adjust your strategies and make sure your fundraising efforts are continually improving.
Fundraising for libraries doesn’t have to be overwhelming. With the right approach, a supportive team, and a clear plan, you can take your library’s fundraising efforts to new heights. Start small, get creative, and, most importantly, remember that every dollar raised helps keep your library thriving as a beloved community resource!
At Fundraising for Libraries, we’re here to support you every step of the way. Whether you’re looking to kickstart your efforts with a focused 16-week program to raise $50,000 or need a customized strategy tailored to your unique goals—be it major gifts, volunteer engagement, donor relations, or more—we’re ready to help.
If you’d like to learn more about how we can assist your library, don’t hesitate to reach out to Brianna at brianna@fundraisingforlibraries.com. Let’s collaborate to ensure your library not only meets its current needs but continues to flourish for years to come