When it comes to library fundraising, did you know that donor retention rates across all nonprofit sectors hover around 45%, but for libraries, it can often be even lower due to a lack of targeted engagement? Or that libraries that focus on cultivating major gifts see up to 60% of their funds come from just 10% of their donors? These lesser-known statistics highlight the critical need for strategic, innovative approaches to fundraising.
At Fundraising for Libraries, we know how tough it can be to juggle budgets, engage your community, and keep the lights on—all while dreaming up new programs and services to offer. That’s why we’ve pulled together 10 creative ways to make your job a little easier. These strategies are designed to help you raise more money and build stronger connections with your supporters.
1. Have you Audited Your Fundraising?
Before diving into new strategies, it’s essential to evaluate your current efforts. Take time to review what’s working, what’s not, and where there’s room for improvement. Consider questions like:
An audit helps you identify gaps and refine your approach, setting the stage for success. Use this opportunity to gather input from staff, board members, and even donors to gain diverse perspectives and fresh insights.
2. Focus on Major Gifts
Major gifts can significantly impact your library’s fundraising goals. These gifts often come from donors who have a deep connection to your mission. Start by identifying potential major gift donors—individuals or organizations that have consistently supported your library. Develop personalized outreach strategies to build relationships and showcase how their contributions make a difference.
Consider hosting exclusive events or tours where major donors can see their impact firsthand. Share detailed updates on how their gifts are transforming your library and community, making their support feel indispensable.
If you’re unsure why your library needs a major gift, you can check out this post. Or explore how to attract more major gifts in this post.
3. Have You Board Call Current Donors
Your library’s Board members can play a vital role in donor stewardship. Encourage them to personally call donors to thank them for their support. This simple act of gratitude builds stronger connections and reinforces the value of their contributions. Donors are more likely to give again when they feel appreciated.
Provide your Board with talking points and specific examples of how donations are being used. This ensures their calls feel genuine and meaningful, creating a lasting impression on your donors.
Here’s an example script:
"Hi [Donor Name], this is [Your Name] calling from the [Your Library Name]. I'm a board member, and I'm reaching out today simply to thank you for your continued support of our work.
Your generosity has helped us serve over [Insert impressive stat] in our community this past year.
[If they've been a long-term donor]: You've been with us on this journey for [X] years now, and I'd love to hear your thoughts on what excites you most about where the [Your library name] is headed in serving [Your community name]?
[If they're a newer donor]: As someone who cares about supporting [Your community name], I'd love to hear your perspective on what you hope to see the [Your library name] accomplish in our community over the next few years?
[Pause for response and engage in conversation]
Thank you again for your time and support. Your partnership means so much to our [Your community name]."
4. Collect Stories from Library Card Holders
Nothing demonstrates your library’s impact better than real stories from the people you serve. Gather testimonials from patrons about how the library has influenced their lives. Whether it’s a student who aced their exams with library resources or a job seeker who landed a position using your technology, these stories resonate with donors and bring your mission to life.
Compile these stories into a library impact report or share them on your website and social media channels. Pair these narratives with visuals to create an even stronger emotional connection with your audience.
5. Segment Your Top Donors
Identify your top 12-16 donors and create a plan to engage them throughout the year. Think about personalized ways to connect, such as:
Personal touches show your appreciation and keep your library top of mind. Use donor management software to track interactions and plan timely outreach efforts tailored to each individual’s preferences and giving history.
6. Use a Gift Table for Specific Campaign Goals
If you have a specific fundraising goal, a gift table can guide your efforts. For example, if you need to raise $50,000, the table breaks it down into manageable contributions, like one $10,000 gift, two $5,000 gifts, and so on. This approach gives clarity to your team and potential donors, showing exactly what’s needed to succeed.
Share your gift table with donors and explain how their contributions fit into the bigger picture. This transparency builds trust and motivates donors to step up and help close the gap.
To learn more about what a gift table is, you can check out this post.
7. Create a Fundraising Committee
A dedicated fundraising committee can bring fresh ideas, energy, and expertise to your efforts. Recruit enthusiastic individuals from your community who are passionate about your library’s mission. This committee can:
Equip your committee with the tools and training they need to be effective, and celebrate their successes to keep them motivated and engaged.
You can learn how to get started with a committee in this post.
8. Do You Have a Case Statement?
A strong case statement is essential for articulating why your library needs support and how donations will make a difference. It should be clear, compelling, and aligned with your library’s mission. Use it as a foundation for grant applications, donor meetings, and promotional materials.
Make sure your case statement includes specific examples of past successes, concrete goals for the future, and a call to action that inspires immediate support. Regularly update it to reflect new projects and priorities.
To learn more about how to create a case statement, check out this post or this post to learn more about 10 compelling elements of your case statement.
9. Celebrate DAF Day in October
Donor-Advised Fund (DAF) Day is an excellent opportunity to engage with donors who have DAFs. Educate your supporters about how they can direct their DAF contributions to your library. Share success stories, host a special event, or create a targeted email campaign to highlight the impact of these gifts.
Partner with local financial advisors or philanthropic organizations to spread the word about DAF Day. Offering to assist donors with the process can remove barriers and encourage giving.
10. Plan Your End-of-Year Giving Strategy in August
End-of-year giving is one of the most critical times for fundraising. Set a reminder in August to start planning your approach, including your Giving Tuesday campaign. Here are some tips:
By planning ahead, you’ll maximize donations during this peak giving season. Consider launching a matching gift challenge or showcasing a specific project to give your campaign an extra boost.
Fundraising for libraries takes creativity, strategy, and a commitment to building lasting relationships with your community. Remember, fundraising is a marathon, not a sprint! With these 10 ideas, you can raise more money and create stronger connections with your supporters.
If you’re feeling inspired but unsure where to start, a Fundraising Audit could be the perfect next step.
We’re thrilled to share a tool that has been a game-changer for libraries: the Fundraising Audit. Tailored specifically to meet the needs of Library Friends groups and library teams, this audit is designed to deliver actionable insights to help you succeed.
For just $250, our customized Fundraising Audit can be completed in two to three weeks. Here’s what it includes:
This personalized audit addresses your library’s specific goals and challenges, equipping you with the tools to make an even greater impact in the year ahead. The cost of the Fundraising Audit is $250 and takes two to three weeks.
At Fundraising for Libraries, we’re here to support you every step of the way. Whether you need guidance on crafting a case statement, segmenting donors, or planning your next campaign, we’ve got you covered.
Ready to get started? Reach out to Brianna at brianna@fundraisingforlibraries.com. Let’s amplify your library’s impact together!